Since his first appearance in 1938, Superman has appeared in radio, television, movies, and video games each on multiple occasions, and his name, symbol, and image have appeared on products and merchandise for more than 70 years. Superman Premiums is an attempt to collect information about all Superman give-aways, toys, pins, stickers and more promotional items used by many different companies to promote their products all over the world; from cereal boxes to fast food restaurants. Your comments are always welcome. Enjoy your visit.

Jay

Jan 6, 2010

Superman General Mills

General Mills had a DC Comics promotion in their Cheerios cereal boxes in 1977. In order to get the mail-away premium, you had to send the order form on the side of the box plus $1.25 for shipping.

Front and back of Cheerios ceral box.




The premium was a Magnetic Dart Game with images of four Super-Villains; Lex Luthor, The Penguin, The Cheetah and The Joker.



The darts have images of Superman, Batman, Robin and Wonder Woman. Here are the intructions on how to put them together and what the darts look like after.




Envelope in which the mail-away premium was received.



General Mills 1977. Pictures by Jay Hernandez 2010.

0 Comments:

Post a Comment

Subscribe to: Post Comments (Atom)