Superman General Mills

General Mills had a DC Comics promotion in their Cheerios cereal boxes in 1977. In order to get the mail-away premium, you had to send the order form on the side of the box plus $1.25 for shipping.

Front and back of Cheerios ceral box.




The premium was a Magnetic Dart Game with images of four Super-Villains; Lex Luthor, The Penguin, The Cheetah and The Joker.



The darts have images of Superman, Batman, Robin and Wonder Woman. Here are the intructions on how to put them together and what the darts look like after.




Envelope in which the mail-away premium was received.



General Mills 1977. Pictures by Jay Hernandez 2010.